Wednesday, November 19, 2014

Did Democrats and MSNBC Drop the Ball?

“I’m an old black man who votes Democrat and watches MSNBC a lot,” Wally recently told friends.  “But were I an old white man, I’d probably vote Republican and watch FOX News.  It’s not that Republicans and Fox news are all that great, but they do talk to America’s darker and most intolerant side.  And they do this by involving their viewers.

“I imagine that people who both hate and fear those of us who aren’t white, love their FOX News as much as I love my MSNBC.   Mostly what Republicans and FOX are doing right now, is ragging on our first black president and they seem to love calling him “incompetent” and insisting that he doesn’t have the same authority as his predecessors.  I don’t know what most white folk think of that kind of talk, but to me it’s obvious.”

Having said that, Wally admits that both Democrats and MSNBC are on a losing streak right now, “And it’s their own damn fault,” he said.  “And I can’t help but wonder if there is a correlation between progressive television’s loss of viewers and the failure Democrats to turn out their base.”

Wally says, both network and party took the easy way out.  When you don’t have a nest of hateful, fearful and angry viewers to depend on, you’ve got to find some relevant issues to stand on and make them interesting enough for people to understand and care about.  Democrats and MSNBC did neither.

Perhaps, if MSNBC did more investigative reporting and a lot less talking head stuff, they might manage to up their ratings.   Meanwhile, FOX News doesn’t have to do much of anything except be able to come as close as possible to using the N-word without actually using it.  “For a lot of older white people watching FOX is pretty much like attending a KKK rally in the privacy and comfort of their living rooms,” a close friend of Wally said.  “And they seem to find it very satisfying.”

Democrats and MSNBC, meanwhile, Instead of appealing to everyday middleclass “voters” who may have lost a home, seen their children’s education suffer, experienced wage stagnation or haveing to pay back high interest student loans, went for the low hanging fruit and pretty much left the big banks and Wall Street alone.

Right now, most everyone is pissed at big banks and Wall Street.  And if some of those corrupt bankers and big money people on Wall Street were actually charged and went to jail for their crimes, instead of paying huge, tax deductible and easily afforded fines, the Dems may have had a better turnout.  And imagine if MSNBC were able to report on the big bank/Wall Street corruption and how the Obama administration was kicking ass and taking names.  We may well be in a different place today.  "And not until the rest of us can deduct our traffic tickets and court imposed fines," said another of Wally's friends, "should J.P. Morgan Chase be able to deduct theirs.

“And while Democrats and MSNBC were telling and showing their base, FOX News and Republicans were involving their base, and that,” says Wally, “makes all the difference in the world.”

Tell me, I’ll forget
Show me, I’ll remember
Involve me, I’ll understand

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