App's screenshot after scanning the barcode of a product |
Although Wally is technically smartphone illiterate and
manages well enough with his Motorola 3G, when he chanced upon something called
a “BuyPartisan”
app, he downloaded it immediately. It
was his second ever smartphone download. “Since there is no longer such a thing “bipartisan”
in politics,” he said, “I may as well join the shitfest.”
According to Colby Itkowitz, of the Washington Post’s “In
the Loop,” Matthew Colbert “developed the app to give consumers more knowledge
about how they spend their money. For some,
it may translate to not buying a certain cereal anymore, for others it could
simply be a conversation starter, Colbert said.
But he hopes all users will appreciate having at their fingertips an
awareness that a fraction of their grocery bill went to political
contributions.”
Wally says that he is anxious to try it out, “It’s my newest
and most fun toy of the year, so far.” And although he doubts that the app will seriously effect his buying
habits, “it’ll still be fun to know where some of my money goes,” he said.
“As long as people take Wally’s attitude towards the app,
there won’t be much of a problem,” says one Denver attorney. “But
should it become both popular and effective, then you can expect that state and
federal legislators will start passing laws placing mucho limits on what apps
like that will be able to do. Most
likely it’ll happen as a Corporate Privacy issue because, unlike in the recent
past, corporations are now people.”
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